Analysis of a Marketing News Story Essay Example | Topics and Well Written Essays - 1000 words

Analysis of a Marketing News Story - Essay Example Although this particular news report talks about the business tactic of Google, it also brings up new idea with regards to the future developments in online marketing options. Advertisements are referring to a â€Å"paid-message in a form of media† with the purpose of attracting the attention of the target consumers (Faber, Lee and Nan, 2004). Aiming to reach for the target audience, the traditional advertisers utilizes newspapers, magazines, radio, television, mail, telephone, billboards, posters, fliers, CDs, and audiotapes as a communication channels (Kotler, 2000, p. 15). On the other hand, the use of on-line advertisements such as the use on-line banners (usually appears at the top end of a web page), e-mail, search engine advertisements such as Google.com or Yahoo.com, the interactive on-page media ads, streaming audio and video among others has been widely used to catch the attention of online viewers. In fact, the use of online advertisement tools is considered as on o f the fastest growing medium for modern advertisements (Faber, 2002). According to Kotler (2003, p. 4), the main reason why large-scale companies are advertising their products is to â€Å"inform, persuade, remind, or reinforce† the public consumers’ purchasing behaviour. ... 7, 12). Based on consumers’ response with regards to the use of online and traditional advertisements, Gallagher, Foster, and Parsons (2001) revealed that the use of a traditional print ads and advertiesements in Web format does not necessarily provide any significant difference with regards to the viewers’ ability to recall the advertised message. After exploring the impact of pop-up windows and animation on the memory of 60 online advertisement viewers, Diao and Sundar (2007) revealed that the viewers ability to recall the pop-up advertisements is higher as compared to the use of banner advertisements. Not all advertisements are effective in terms of sending the company’s message accross their target customers. For this reason, a lot of researchers have focused their studies on examining the effectiveness of online advertisements (Callaway, 2010; Chtourou and Abida, 2010; Shukla, Sharma and Swami, 2010; Diao and Sundar, 2007). After conducting a researh study w ith regards to the effectiveness of online advertisements, Shukla, Sharma and Swami (2010) explained that the ability of the online advertisers to make the online viewers satisfied with what they see and read about the advertised products and services increases the public viewers’ intention to make online purchases. Therefore, online advertising companies are looking for new ways to improve their existing online advertising services through product and technology innovation. Recently, Sparkes (2012) mentioned that roughly 16,000 businesses are already using the social media as part of their marketing campaign. In line with this, Chtourou and Abida (2010) revealed that the continuously increasing number of existing

Fallacies and Generalizations Essay Example for Free

Fallacies and Generalizations Essay Fallacies and generalizations of complex topics is common in today’s high-pace society. Even before the era of 24/7 news, it was often easier to persuade people to an action if the terms were simplified. Unfortunately, this simplification often mires debates, and those who have no cost to being wrong often burden others with the cost of making a wrong decision. As I have been reading Economic Facts and Fallacies (by Sowell), many of the common fallacies of today’s economics and culture situations are broken down to reveal possible causes, as well as the true causes. For today’s post, common fallacies and generalizations will be defined, as well as an example of each. When debating with others, watch out for these fallacies and call them out when you are able to. 1. Ad hominem One of the most common fallacies today, in which an argument is linked to a personal characteristic or belief to the opposition. It should not be confused with general name-calling or with legitimate concerns of the opposition’s motives for arguing. Example: Mark: Gay marriage is wrong. Susan: Well, to you it is because you are a Christian. Mark: All the reasons against have had nothing to do with religion. Susan: You are religious so it does not matter what your reasons are for not supporting gay marriage. 2. Argument from Authority Simply put, an argument/statement is correct because someone with recognized authority (person or organization) has said it is correct or endorses the position. It is commonly seen in commercials, but also prevalent in areas of debate that do rely upon factual data. Arguments based on a person’s expertise must be heavily scrutinized, especially in the scientific and mathematical fields, which require non-biased data to support conclusions in experiments. Example: â€Å"Hi, I’m (Athlete) here to talk to you about the amazing advantages of using the Dental Pro-Product Extreme! Example 2: Susan: Global Warming has not yet been conclusively proven to have been caused by human activities. Mark: 90% of scientists with the UN and many climate agencies around the world have agreed that man is the cause of this Warming. 3. Appeal to Emotion The fallacy of appealing to emotion is broad, a person can appeal to fear, ridicule, or some positive benefit. Emotion though has not place in a debate based upon facts. Example: Mark: If we don’t support our troops, then our national security is at risk! Who really wants to let up security so terrorists can sneak through and harm us? 4. Correlation does not imply Causation One of the biggest generalizations committed today is this one. Many of the fallacies in Sowell’s book revolve around this type of fallacy including various â€Å"discrimination† such as the gender-wage gap, and black-white income/education gap. The other problem with this generalization is that it generally applies broadly to a diverse group, such as â€Å"women†. Example: Mark: Women consistently earn 75 cents per dollar that men make doing the same jobs despite all the advances they have made over the years. Susan: Did you know that women, as a group, tend to choose jobs that are lower pay and have less hours? And that when compared individually, productivity differences due to time off from work explain the gap? 5. Slippery Slope The bane of many internet debates and political debates is the slippery slope fallacy. It is often combined with other fallacies to make the argument stronger. In essence, the person will use this fallacy to say that a small event will cascade into ever larger events, typically against the wishes of the audience. Susan: If we legalize prostitution, then drug use will increase. Which means more tax dollars will be needed to combat the rise in crime that will result, and schools will need to enforce stricter drug policies to protect children. Mark: Why not legalize drugs as well? Shouldn’t people be free to use their bodies as they please? Many, many, infinitely many more fallacies exist. Generalizations are also common when people are treated as a homogeneous group, such as the income differences amongst ethnic groups in the United States. Of course, at times fallacies and generalizations can be useful, if they are true and conform to reason, but for every-day usage, most are just to win the debate and shame the opponent one way or another.

Analysis of Fable by Nina Cassian :: Cassian Fable Essays

Analysis of Fable by Nina Cassian Whereas the extent of my poetic appreciation lies in a decided distaste for Dante and a zest for limericks concerning Nantucket - it behooves me to discuss a poem that my limited capacities can grasp. Fable by Nina Cassian is just such a poem. I view this piece as Ms. Cassian's perspective on life (a "sentence" or an obligation), death, and sadly, the fact that most people do not appreciate the beautific nature of existence. I understand the first stanza as a depiction of man's earthly plane as a sort of testing ground for "angels" - a place where beings are concerned with the development of spirit, "to master imbalance." The second and third stanzas I interpret as the transformation of the ethereal spirit to a corporeal state. The "angel plummeted" and thus left spiritual beauty in a quest for purity. The angel,s descent is clearly painful: "...feathers carbonized, his sole wing impotent, dangling." Though the cost of corporeal existence is dear, I believe Ms. Cassian sees this as an obligation which must be met, a "sentence." The final sentence is the saddest. The nature of this newly formed being is mundanely categorized. The "people" fail to see its purpose and its intrinsic beauty; by extension, they have lost their own missions, their own true value. They have forgotten God. The second poem was written by an astonishingly brillant N.Y.U. student hoping to receive an "A" in an introductory literature course taught by a fascinating (and underpaid) professsor. 12/2/97 is the date that this author spent approximately six minutes dead. He had minored in theology and had developed a healthy scepticism concerning all religions. The author had laughed at so called "near-death experiences -" believing them either fantasy or resultant of a chemical secretion of the frontal lobe in times of catastrophic distress. This erstwhile pillager of the business world, this glorified "strett hustler" discovered upon his demise that as the "people" of Fable he had lost his way, his appreciation, his God.

Organizational Behavior Terminology and Concepts Essay -- Organization

Organizational Behavior Terminology and Concepts   Ã‚  Ã‚  Ã‚  Ã‚  Organizational behavior is defined as the study of human behavior in organizations. Organizational behavior is an interdisciplinary body of knowledge with strong ties to the behavioral sciences such as psychology, sociology and anthropology as well as to allied sciences. However, the goal of organizational behavior is to integrate the diverse insights of these other disciplines and apply them to real-world problems and opportunities. The ultimate goal of organizational behavior is to improve the performance of people, groups and organizations (Schermerhorn, Hunt, Osborn, 2005).   Ã‚  Ã‚  Ã‚  Ã‚  Organizational culture is defined as the shared beliefs and values that influence the behavior of organizational members. The internal environments of organizations display an underlying respect for people and for workforce diversity. Diversity is the presence of individual-differences based on gender, race and ethnicity, age, able-bodiedness, and sexual orientation. Members of diverse organizations are skilled at working successfully with people from different racial and ethnic backgrounds, of different ages and genders, different ethnic and national cultures, and different life styles (Schermerhorn, Hunt, Osborn, 2005).   Ã‚  Ã‚  Ã‚  Ã‚  Organizational effectiveness is an indicator of how well organizations perform. The analysis of performance can be done from different perspectives. The first is the systems resource approach, which looks at the inpu...

Reaction paper: “3 idiots” Film Essay

I. Title: 3 Idiots II. Director: Rajkumar Hirani III. Characters: Aamir Khan as Ranchoddas Shamaldas Chanchad/ Chhote/ Phunsukh wangdu Kareena Kapoor Khan as Pia Sahastrabuddhe R. Madhavan as Farhan Qureshi Sharman Joshi as Raju Rastogi Boman Irani as Dr. Viru Sahastrabuddhe Omi Vaidya as Chatur Ramalingam IV. Opening Story: Both Farhan and Raju wants to meet again their fellow collegian, Rancho after faking a stroke abroad an Air India plane, and excusing himself from his wife respectively. On the way to destination, they encounter another student, Chatur, now a successful businessman, who reminds them of a bet that they had undertaken 10 years ago. As they are recollecting hilarious funny act, including their argument with the Dean of Delhi’s Imperial College of Engineering, Viru Sahastrabudhe, race to locate Rancho, at his last known address. Little they did not know about the secret that was kept from them all this time. V. Passing action: Farhan, Raju, and Rancho are three engineering students who share a room in the residence of Imperial College of Engineering (ICE). Farhan is studying engineering to pursue his father’s wishes over his own wish that is to become a wildlife photographer. Raju is studying to raise his family’s fortunes and get them out of pover ty. On the other hand, Rancho studies for his simple passion in machines and devices. Rancho believes that success in studying is not achieved by solely memorizing definitions given by textbooks or professors, but by understanding and applying the concepts. He believes that one should follow excellence, not success, as success will come itself if excellence is followed. VI. Rising Action: Things further escalate when the three friends drunkenly break into Virus’s house one night to allow Rancho to confess his love to Pia, and urinate on the front door before fleeing. The next day, Virus threatens to rusticate Raju unless he squeals on Rancho. Not wanting to betray his friend or let down his family, Raju attempts suicide and ends up paralyzed. Following his recovery, Raju discards his fear of the future. Encouraged by Rancho, both Raju and Farhan gain courage to do what they were afraid to do before. Raju takes a frank approach in an  interview for a corporate job, while Farhan convinces his parents to allow him to pursue his love of wildlife photography, both successful in their endeavors. VII. Climax: Their story is framed as intermittent flashbacks from the present day, ten years after Chatur bet that he’d become more successful than Rancho. Having lost contact with Rancho, who disappeared during the graduation party and went into seclusion, after five years, Raju and Farhan begin a journey to find him. They are joined by Chatur, now a wealthy and successful professional in the USA, who is looking to seal a deal with a famous scientist and prospective business associate named Phunsukh Wangdu. When they find Rancho’s house in Shimla, they find a completely different man: the real Rancho. From him, they come to know that their friend was a destitute servant boy â€Å"Chhote† who loved learning, while he, the real Rancho, disliked study. After seeing the boy’s intelligence, the family agreed to let the servant boy study in Rancho’s place instead of laboring. In return, the real Rancho would pocket his qualifications and after graduating, the servant boy will cease all contact. The real Rancho reveals that Chhote is now a schoolteacher in Ladakh. At the same time, they find out that, without Rancho, Pia decided to marry the same price-obsessed banker that Rancho initially talked her into dumping, and they go to rescue her from the wedding. VIII. Falling action ending: Raju and Farhan find Pia and arrive at Rancho’s school. Pia and the fake Rancho rekindle their love, while Chatur mocks Rancho for becoming a lowly schoolteacher. He asks Rancho to sign a â€Å"Declaration of Defeat† document. When Rancho’s friends ask what his real name is, he reveals that he is actually Phunsukh Wangdu himself. Chatur finds out about this and is horrified; he accepts his defeat and pleads his case with Phunsukh to establish the business relationship he was after.

G.I. Jane essays

G.I. Jane essays The movie is about a female soldier that is going to Special Forces training. This training is only supposed to be for men, and she will be the first woman at this training. She went to the training because the Senator from Texas wanted to prove that women can do the same job that a man can. However, the Senator just wanted publicity to get votes. The Senator ended up trying to take her out of the training because she made a deal to keep some military bases open which she thought would get herself elected. The Senator finally changed her mind, and the Navy Lieutenant got to finish her training, and she became a SEAL (SEa Air Land). She went on a real mission at the end, and was able to rescue her trainer, a Master Chief. The main point of the movie that I will focus on is the discrimination of women inside the workplace. I found that in the American Military, women are discriminated against. They are not allowed to do the same jobs as the men are, like going on submarines, or serving in the special forces. The men feel that the women are either too weak, or that they simply cant do the same amount of work that a man can. In the movie, Lieutenant ONeil was able to keep up with all the men. She complained any time she was treated any different than the other people in her company. She did not want any special treatment for her being a girl. After a while, she proved that with a strong character, and a strong will, everyone has an equal chance of meeting their goals. In her case, she was able to overcome all the obstacles that were put in her way, and successfully completed the training. In my opinion, the United States people feel that a womans life is more valuable than a mans. It has always been that way, and still the same. For a long time, the people of the United States wont change their mind, and that is a point of view that the whole world shares. ...

The Present Participle in English

The Present Participle in English A present participle is a  verb form  (or verbal)- made by adding -ing to the base- that often functions as an adjective. Present participles are the only verb forms that are completely regular. The present participle (also known as the -ing form) is used with a form of the auxiliary be to express the progressive aspect. For a discussion of the differences between present participles and gerunds (both of which end in -ing), see gerunds. Examples and Observations The hotel were staying in is super deluxe, and we have a working television set.(Cristina Garcia, I Wanna Be Your Shoebox. Simon Schuster, 2008)The Mole had been working very hard all the morning.(Kenneth Grahame, The Wind in the Willows, 1908Working in shifts, we get the grave dug by early afternoon and return to the bunkhouse.(Guy Vanderhaeghe, The Englishmans Boy. McClelland Stewart., 1996Im looking for something in an attack dog. One who likes the sweet gamey tang of human flesh.(Mr. Burns in The Simpsons, 1992Looking back you realize that a very special person passed briefly through your lifeand that person was you. It is not too late to find that person again.(attributed to Robert Brault)And standing on the sidelines during those first games were the veterans, holding the spaldeens, bouncing them, smelling them in an almost sacramental way.(Pete Hamill, A Drinking Life, 1994When suffering comes, we yearn for some sign from God, forgetting we have just had one.(Mignon McLaughl in, The Complete Neurotics Notebook. Castle Books, 1981 I drive through the electric gates of a three-acre estate, passing landscaped gardens before I pull up in front of a neocolonial mansion, parking beside a Bentley, two Porsches and a Lamborghini Spyder. Moonsamy, wearing jeans and a T-shirt, is waiting for me at the door.(Joshua Hammer, Inside Cape Town. Smithsonian, April 2008Their hair in curlers and their heads wrapped in loud scarves, young mothers, fattish in trousers, lounge about in the speed-wash, smoking cigarettes, eating candy, drinking pop, thumbing magazines, and screaming at their children above the whir and rumble of the machines.(William Gass, In the Heart of the Heart of the CountryAlthough we have traditionally thought of the participle as an adjectival (and that is certainly its more common role), some participles and participial phrases clearly have an adverbial function, providing information of time, place, reason, and manner, as other adverbials do.(Martha Kolln and Robert Funk, Understanding English Grammar. A llyn and Bacon, 1998 Walking through Sherwood Forest at sunset, we could feel an air of mystery, as if the ancient trees had a story to tell, if only we could hear.(Winsoar Churchill, Robin Hoods Merry England. British Heritage, April 1998Standing near the door, we dipped our fingers in the holy water, crossed and blessed ourselves, and proceeded up to the sleeping-room, in the usual order, two by two.(Maria Monk . . . StandingIn the shoes of indecision, I hear themCome up behind me and go on ahead of meWearing boots, on crutches, barefoot, they could neverGet together on any door-sill or destination- (W.S. Merwin, Sire. The Second Four Books of Poems. Copper Canyon Press, 1993 Whats the Difference Between a Gerund and a Present Participle? Both of these -ing forms are verbals. A gerund functions as a noun:  Laughing is good for you.  A present participle functions as an adjective: The old laughing lady dropped by to call Usage Advice: Not Simultaneous Not Simultaneous. The misuse of the present participle is a common structural sentence-fault for beginning writers. Putting his key in the door, he leapt up the stairs and got his revolver out of the bureau. Alas, our hero couldnt do this even if his arms were forty-feet long. This fault shades into Ing Disease, the tendency to pepper sentences with words ending in -ing, a grammatical construction which tends to confuse the proper sequence of events. (Attr. Damon Knight) (Bruce Sterling, A Workshop Lexicon. Paragons: Twelve Master Science Fiction Writers Ply Their Crafts, ed. by Robin Wilson. St. Martins Press, 1997 Time and the Present Participle The problem of teaching the participle is certainly not simplified by the fact that this term is obviously a misnomer. The student, accustomed to present tenses which indicate present time, and past tenses which indicate past time, cannot comprehend the sophistry of a present participle which indicates now present, now past, now future time. . . . Why insist on calling the participle in -ing present no matter what time it happens to be indicating? (Karl G. Pfeiffer, The Present Participle- A Misnomer. The English Journal, 1931) Also Known As: active, imperfect, or -ing participle